“Rose Quarter development project” is quite a mouthful, so everyone involved in the project felt we needed to come up with a working title that reflected the project’s vision and ideals.

The search was called off after we were made aware of Robert Dietsche’s book, entitled “Jumptown: The Golden Years of Portland Jazz”, that chronicles the vibrant pre-Coliseum neighborhood that once existed on the current site of the Rose Quarter.

The name was a perfect fit from the moment we first heard it. It pays homage to the neighborhood’s history, it’s a reminder of the active neighborhood we are seeking to create and serves as a perfect moniker to reflect a district that will sit at the intersection of music, culture and sport.

At this point, again, it is a working title. The City of Portland, the PDC, the Stakeholder Advisory Committee and concerned citizens throughout Portland will have a chance to provide input throughout the project.

For now, when you hear “JumpTown,” consider it synonymous with our vision to improve and develop the Rose Quarter for the betterment of Portland.